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Our Story So Far
Tired of experimenting on her friends’ hair in her kitchen at home, our co-founder Alex Brownsell took a break from working as a hairstylist on fashion shoots to open her own hairdressers with her best friend Sam Teasdale. The result was Bleach London, the world’s first salon focused on colouring rather than cutting. Starting out as a single chair and sink in the corner of Wah Nails Dalston, it grew into its own premises in 2010.
Capturing attention with our pioneering techniques and styles, we opened a second location at Topshop’s flagship Oxford Street shop a year later. In 2013 we secured a deal to produce and sell our own Bleach dyes and hair products nationwide, with their popularity leading to a third salon opening on Berwick Street in 2015.
In 2017 we relaunched our hair range with many new products, along with a makeup range created and overseen by Sam’s twin sister (and celebrity makeup artist) Lou Teasdale. We now ship worldwide from our online shop and plan to open new international salon locations over the next few years.
At Bleach London we endeavour to put environmental sustainability at the heart of everything we do. Our cardboard’s 100% recycled, with all of our plastic to follow by the end of the year. Our ‘build your own’ palettes ensure you only buy the make-up shades you want, minimising waste in both packaging and product. We encourage you to keep this in mind when disposing of our empty bottles and boxes: Please recycle wherever possible!
Although some toxic chemicals are inherent in the hair bleaching process, our team continues to research new ways of minimising bi-products that damage the environment.
As of 2017 we’re proud to announce that all of our products are completely vegan. We have a strictly anti-animal cruelty ethos across our whole company so you won’t find a single animal derivative in any of our products or salons. Vegan shampoos are also better for your hair health, containing minerals and natural oils that help maintain moisture and even stimulate follicles.